A Verse in the American Pageant
ON HOME WARRANTIES
A basic a/c problem is a "noise" or noisy ac.
Yesterday I ran a service call for a "noisy" a/c for an insurance company.
I love insurance companies! They play a life saving role in the American Pageant, but I thought to myself, why do homeowners avoid a/c shops and call an insurance company instead of the neighborhood a/c shop? Something is wrong here.
As a businessman, I have to get better to counter this growing trend.
THE "FREE" MARKET
Saint James wrote "My Brethren, consider it all joy when ye fall into diverse temptations."
The traditional American way of manufacturing, distributing, selling, buying and serving HVAC is being turned upside down by the Internet of things and the free market. "Free" for some, but not the HVAC professional.
HVAC professionals consider it all joy. Our service is time tested. Our trucks and technicians provide our customers real warranties, not imagined.
HVAC professionals highlight loud and proud the SEER rating and compliance to Federal Government DOE rules. Open borders A/C's do not.
On the hottest days, HVAC professionals service our neighbors with the profits from past sales, there by "reinvesting" in the community, that is a joy. Our "VIRTUAL" competitors can not ever feel.
2/22/19
"SHARPEN YOUR PENCIL " my friend told me .
As a business man in Yuma I'm quite aware of the
importance of that request . The best value is the goal.
Being the "cheapest " kills value, warranty, service and quality. Many times it gets the job
but leaves no room for return service. Take for example a basic ac capacitor,
I buy only made in USA "AMRAD" capacitors for my customers which comes with a 5 year warranty.
The cost maybe 50%or more than import capacitors but they are the best available today. For me and my customers, that's value.
2/14/19
Every year ac contractors sign their dealer agreements.
Usually at an annual dealer meeting .
This year I signed my YORK and DAY & NIGHT the same week.
It's always a fun time. Manufacturers,
distributors and contractors talk shop, industry news, new
technologies and this year, so much time, was spent on past
present and future Gov regulations. A great portion of the
meetings were spent on how gov regulations, codes, fines
and laws affect our daily work.
I couldn't help but think about how much it costs
the average consumer. Naturally its buried in the rising cost
of an average ac, furnace or heat pump. Something to ask your
ac tech next time you see him .
2/6/19
President's Day is around the corner. Should an a/c tech care? I believe so.
George Harrison remembering a friend once sang "Oh, through the good and bad I always looked up to you."
We don't worship our leaders in America, but we honor them. Would we have our work without Washington praying for direction in congress or the foresight of Jefferson or the sacrifice of Lincoln and Kennedy or the steady hand of Eisenhower and Reagan?
As workers in the American Pageant, we do our part remembering our Presidents thought the good and bad.
Valentine's Day is coming up, I've been in meditation and study for weeks. In my youth I couldn't celebrate Valentine's Day mostly because of fear and ignorance.
Prior to St. Valentine's Day it was pagan, history tells us. But, he laid his life for the early Christians in Rome. Today we need more men like Valentine. A man of love and courage.
-Jesse Gonzalez
Why is Martin Luther King's Day so special?
MLK meant so much to so many people. Sometimes in diverse ways.
Growing up in the 60's and 70's, I was blessed with the beautiful city of Yuma, Arizona and two beautiful parents. My parents worked hard and gave us a beautiful life. They preached hard work, sometimes exhaustively until the late hours of the night. It worked, all my siblings take after my parents in that regard.
I heard a speech by Dr. King, he said "Even if it calls on your lot to be a street sweeper. Sweep streets like Michelangelo painted pictures. Sweep streets like Beethoven composed music... Sweep streets so well that all the host of heaven and earth will have to pause and say, 'Here lived a GREAT street sweeper, who swept his job well.'" I thought I heard my Dad. I thought I heard every hard-working Dad from yesterday.
Conversing with a businessman about life and business, I mentioned, "The trades are a passion." He laughed profusely at my comment. It planted a seed of doubt about the only life I've known. I hear Dr. King and it erases the doubt and brings my parents back to me in my passion and work.
-Jesse Gonzalez
I love the way my York 16 SEER, 2 stage heat works on cold January days. But, something I love more, is how I get to warm up my house and hear my two favorite voices of the 60's, Elvis Presley and Martin Luther King, Jr. Remember Elvis singing "If I can dream" back in those days? Good thing in America, we never forget her great sons and our brothers before us.
Love, Your Neighbor
- Jesse Gonzalez
